Issue 041 — July 2026
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About the game

About Startup Company

Startup Company poster

Startup Company is a business simulation sandbox that hands you the reins of a newly formed software company as its CEO. You begin with an empty bank account, which forces you to take on client contracts to keep the lights on, gradually earning the capital you need to move beyond hired work. On PC it frames the familiar tech-startup dream as a management challenge rooted in numbers and steady growth.

The arc of the game runs from scrappy survival to genuine ambition. Once you accumulate enough money, you can shift from simply fulfilling contracts to competing directly against the largest tech giants, building your very own products and services rather than just serving other people's needs. That progression, from contract work to original product, gives the simulation a clear sense of momentum.

As an indie strategy and management title with a casual, sandbox character, Startup Company invites experimentation with how you run and scale a software business. Balancing the demands of clients against the long-term goal of launching your own offerings sits at the center of play, rewarding smart planning and reinvestment. For players drawn to tycoon-style simulations and the idea of growing a company from nothing into a serious competitor, it offers an open-ended sandbox in which to test that vision.